Adidas and Nike team up with Bitmoji to give virtual kit access to football fans

Adidas and Nike have joined forces with Bitmoji to offer football fans an opportunity to wear the World Cup kits virtually.

Bitmoji users will have the option to wear England's official white Nike kit, the yellow Nike jersey of Brazil and the white Adidas kit of Germany.

Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt. Meanwhile, Nike kits available include France, Poland, Portugal, Croatia, Saudi Arabia, Nigeria, Australia and South Korea.

Bitmoji users can access the kit via Snapchat in Stickers and 3D Bitmoji AR Lenses, in Google Chrome and Gmail extensions, Gboard for Android and Bitmoji keyboard for iOS.

“Football fans are passionate and creative, and with Bitmoji kits we’re giving supporters a new way to show their love of the game”, said Ba Blackstock, creator of Bitmoji.

“Fans can choose from hundreds of cartoon images and 3D experiences to express how they are feeling about the World Cup and share this instantly with friends.”

Snapchat earlier launched an in-app AR shopping, with Adidas and Coty among the first sellers.