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Unicef appoint Xigen to promote #BreakTheirFast campaign

#breaktheirfast campaign

Unicef has appointed digital design agency Xigen to help create rich media activity to support their #BreakTheirFast campaign that will run in the Middle East over the final two weeks of the holy month of Ramadan.

Using the strapline ‘Until Itfar’ - the period when Muslims break their fast during Ramadan -and containing the hashtag #BreakTheirFast, the full service agency has helped create banner ads and re-edited a video communicating that through donating to Unicef it is possible to help break the fast for thousands of less fortunate children around the world.

This campaign carries particular importance during Ramadan because all Muslims, who can afford it, are required to contribute a proportion of their wealth and / or time to charitable causes.

James Pruden, studio director at Xigen said: “As experts in bringing big creative ideas to life in the digital world, we’re delighted to work with Unicef to help create stand out online creative to encourage increased donations during Ramadan. We hope this could be the first of further global digital work with Unicef.”

Xigen’s activity for Unicef follows recent digital design work for Audi Dubai, with the agency appointed to generate interest in and pre-sales of luxury saloon car the Audi A8 ahead of its launch in Dubai. The campaign saw the agency design, develop and deploy several rich media banner adverts supporting the release of the new Audi A8.

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