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Creative TBWA

Charity group creates new font from letters in G7 leaders’ signatures ahead of summit

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By John Glenday, Reporter

June 8, 2018 | 1 min read

Humanitarian organisation Support to Life has worked with TBWA/Istanbul to create a new font and is encouraging people use to use it for messages to G7 leaders ahead of a gathering in Quebec, Canada.

Themostpowerfulfont.com has been specially created using its own alphabet comprised of letters from G7 leaders’ signatures in an appeal to world politicians.

The customizable platform can be used to generate any request for G7 leaders to see in their own handwriting, with each request propagated across social media with automatic mention of each leaders’ social profile.

TBWA/Worldwide explained: “By creating themostpowerfulfont.com, Support To Life hopes to capture the influence the G7 leaders hold and use it to provide people outside of this summit with the opportunity to demand solutions.”

The G7 group of nations comprises Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States, the leaders of which gather annually to discuss the weightiest political issues of the day.

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