The companies produced such outstanding work that the judges decided to award both the highly sought after award.
Chairman of the judging panel and director of design, British Design Fund, John Mathers said: “This is 360 branding. Clarks have done great print work; the art direction and typography is well considered . Everything you look at is so well considered. When we saw the shop windows on screen, we wanted to see more. We wanted to visit them and see what they are doing.
"All of the judges were particularly pleased that this work comes from an in-house team. The Clarks team has created a body of work which is moving the industry forward in a compelling different way.”
The team behind Magazine AW17 are: head of creative, Nick Reeve; adults creative lead, Rob Antonello and kids creative lead, Nathan Bartlett
The team behind SS18 Clarks Originals look book are: head of creative, Nick Reeve and originals creative lead, Lewis Clarke.
The team behind SS17 / AW17 windows are: retail visual design manager, Craig Love; senior visual designer, Kevin Jones and retail windows development associate, Harriet Chapman.
As well as the Grand Prix, WWF took home the award for 'Moving Imagery Design'.
Head judge and founder of Brand Inspiration,Glenn Tutssel said: “The judges were moved to tears by this piece of work. It was very emotive. A simple public awareness campaign that tells the story in a most amazing way, that raised our emotions to the limit.
"I was extremely well executed and directed to gain maximum awareness. A brilliant piece of work.”
The team behind 'Just Like Us' are: director of brand and design, Georgina Bridge; head of strategic communications, Holly McKinlay; head of programmes content, Lorna Lawson; director of public fundraising, Kerry Blackstock; head of public fundraising, Polly Bianchi; senior strategic communications manager, Roberta McIntyre and public fundraising manager, Paula Nyathi.
Another top win of the evening came from Magpie Studio who snapped up four trophies, including the Chairman's Award, for their work on Bandido, along with 'Brand Identity Design' for Lovat Park Homes.
Tutssel said: "This was one of those big ideas that we all strive for. A piece of work which has achieved a strong memorable brand. Beautifully seen with impact, wit and brand clarity. Pared back to its minimal elements of communication, Bandido is the graphic design solution that we all search for.
"Design awards are only as good as the judges make it and Bandido created consistent positive commentary."
The team behind campaign are: creative partner, Ben Christie; creative partner, David Azurdia; design director, Mike Fischer and designer, Jessica Sutherland.
Other outstanding winners include: Young Designer of the Year Natalie Palmer; Superunion, Jack Renwick Studio and Williams Murray Hamm for Brand Identity Design; Studio Sutherl& and Superunion for Print Design and Design Bridge for Physical Product Design.
The award ceremony took place on Thursday 7 June 2018 at the Emirates Stadium, London. For a full list of the winners, please click here.
The awards will be back for 2019, register your interest now.
Partners of the awards are Tomorrow London, NB Studio and Identity.