Business on the Move: Chelsea FC, Estée Lauder, Hyatt, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Estée Lauder Company has moved its EMEA media business from Omnicom's OMD to Dentsu Aegis.
Global accounts
Chelsea FC has appointed Gutenberg Global, Adam&eveDDB's global production and adaptation agency, as its production and studio partner. The account win comes as Gutenberg were selected by mining company Gemfields to help with the delivery of its next global campaign.
Hyatt has selected Kirschenbaum Bond Senecal & Partners as agency-of-record for the hotel brand's World of Hyatt loyalty scheme. The agency will lead all creative concepts, content and communication assets for the programme, including multi-channel strategy and planning, ongoing member communications, program announcements and partnership initiatives.
Auchan Retail France has awarded its global communication strategy to Serviceplan France. Serviceplan won the brief following a competitive pitch against incumbents BBDO, and Sid Lee, La Chose and Rosbeef.
London Advertising has been appointed global agency-of-record for female lifestyle brand Bellabeat, following a competitive pitch. London has been tasked with positioning the brand at the forefront of the sector, and leading a global communications strategy.
EMEA accounts
Audible has awarded its social media account to Recipe following a competitive pitch. The agency will now be responsible for delivering social strategy and content for the audiobook brand in the UK.
Estée Lauder Company has moved its EMEA media business from Omnicom's OMD to Dentsu Aegis. The review was managed by ID Comms.
Mazda has announced the appointment of Jaywing to deliver its online marketing strategy. Following a successful pilot, Mazda extended its relationship with the Leeds shop, with a focus on its interaction-tracking capabilities.
The Salvation Army has appointed its consolidated media buying account to Edit/Mediacom, following a three month tender process against three other agencies. The agency was invited to pitch following its handling of the charity's direct mail and inserts.
Kitchen designer and manufacturer Omega has appointed Cogent as its lead strategic and creative agency partner, following a competitive pitch handled by The Drum Consulting. Cogent is set to work closely with digital agency Engage, appointed to execute the brand's online strategy.
Harvester has appointed Splendid Communications as its strategic social and content agency after a competitive pitch. The agency has been tasked with changing perceptions of the brand and improving customer engagement.
Blood cancer charity Anthony Nolan has appointed Drum as its creative agency following a competitive three-way pitch run by Creativebrief.
Mobile phone insurance brand Better Buy Insurance has appointed Epiphany to manage its SEO, as it looks to increase organic traffic and online media coverage. The agency was asked to pitch for the account following a successful stint working with sister brand Insurance2Go.
Make Honey, the consumer lifestyle arm of The Honey Partnership has won the account for the UIM F1H20 World Championship, a leading powerboat championship held on the Thames.
247 Blinds has appointed Journey Further to boost its UK and European paid search activity. The agency has been tasked with achieving growth in the UK, the Netherlands and France.
The British Mountaineering Council has appointed Sir Elton John's Rocket Sports Management as its exclusive sponsorship agency, ahead of the debut of the sport at the Tokyo Olympics in 2020. Rocket Sports has begun to help plan a long term vision for GB Climbing, and bringing on board select brand partners to boost participation and awareness of the sport.
Online payments provider Trustly has appointed Weber Shandwick as its communications agency, in a process run through Creativebrief. Weber Shandwick has been tasked with driving growth across a number of key markets for the Stockholm company.
The PHA Group has been appointed by boutique eyewear brand Aston & Woods to manage its launch communications strategy. The PHA Group will be supporting Aston & Woods with a five-month PR campaign to raise awareness of its flagship London clinic and leadership team.
Americas accounts
Organic spirits brand Prairie Organic Spirits has appointed Haberman as its agency-of-record following a competitive search and review. The agency has been tasked with launching an integrated marketing campaign to kick off the relationship.
Darden Restaurants-owned Cheddar's Scratch Kitchen has selected Brunner its its agency-of-record. The agency has been tasked with determining the brand's positioning and on developing new digital marketing campaigns.
Apac accounts
Reviews
Barclaycard has launched an ad review, hunting a creative agency with “unparalleled creative capabilities,” putting current partners Iris and AKQA on alert. Barclaycard has said it wants to consolidate agency relationships, following a decade since its last review.
Launches
Swedish advertising agency Forsman & Bodenfors is set to launch an office in Singapore as part of the company’s international expansion. The office will be the agency's first outside Sweden.
Acquisitions
Out-of-home agency Kinetic has taken stake in creative production shop DOOH.com in order to further strengthen its digital outdoor capabilities. DOOH.com’s portfolio of products includes Rush, Rush+, Location and Drive.
Milwaukee-based Core Creative has acquired digital agency GS Design. The acquisition is intended to strengthen Core Creative’s digital capabilities.
The Association of National Advertisers (ANA) has acquired the 101-year-old Data and Marketing Association. The deal will make the ANA the single largest trade association in the US dedicated to marketing, it said.