Creativity

American Express is creating credit cards made from plastic found in the oceans

By Minda Smiley | Reporter

American Express

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Modern Marketing article

June 7, 2018 | 3 min read

American Express is creating a credit card made primarily from plastic found in the ocean and on the coasts in an effort to reduce its environmental impact.

The company is partnering with Parley, an organization dedicated to ending the destruction of the world’s oceans, on the initiative. Still in its prototype phase, American Express expects the card to be available to the public within the next 12 months.

According to American Express, the card is just one of many steps the company is taking to reduce its reliance on plastic. Moving forward, it plans to reduce the use of “virgin” plastic in credit cards, phase out single-use plastic straws and coffee stirrers for all its major offices and Centurion airport lounges globally within 30 days, and phase out single-use plastic for Centurion airport lounges by the end of the year.

American Express Card

It also plans to “set a comprehensive waste reduction strategy” to reduce single-use plastic and increase recycling rates in its operations globally by the end of the year.

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“Our oceans play a vital role in our lives, the health of our planet and the health of travel and tourism, which American Express has long supported. It’s important that we raise awareness and do our part to keep our oceans blue,” said Doug Buckminster, group president of global consumer services at American Express. “Partnering with Parley is the right next step as we pursue our larger vision of backing our communities and sustaining the planet we share.”

Cyrill Gutsch, founder of Parley, added: “American Express is creating a symbol of change and inviting their network to shape a blue future, one based on creativity, collaboration and eco-innovation.”

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The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City.

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