US Creative Work of the Week: Mitsubishi gives potential buyers a freestyle test drive
Mitsubishi surprised test drivers of the new Eclipse Cross with an unexpected freestyle rap, courtesy of someone they thought was just another salesman.
In the spot, 'Freestyle Test Drive,' a salesperson from Mitsubishi accompanies several people on a test drive of the Eclipse Cross. The sales guy then starts freestyle rapping about the various features on the new 2018 Mitsubishi Eclipse Cross. Turns out that the salesman is freestyle rap sensation Harry Mack.
"Futuristic super all-wheel control, three modes so you can tackle street, gravel and snow," raps Mack to a series of customers, all of whom seem to get into his fresh rhymes.
The work is a continuation of the Eclipse Cross launch campaign by Butler, Shine, Stern & Partners (BSSP), and ties into Mitsubishi’s association with music. The work will also appear on social and digital properties.
For Mack's deftness in describing Eclipse Cross features on the fly, our readers voted it the US Creative Work of the Week. To view the spot, click on the Creative Works box below.
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