Eastbay celebrates Global Running Day with fox and hare animation
Today (June 6) is Global Running Day, meaning it's time to get some shoes and running gear on and get your legs moving, according to athletic shoe and apparel supplier Eastbay.
Eastbay celebrates Global Running Day
To celebrate #NationalRunningDay, TBWA\Chiat\Day NY teamed up with director Noam Murro and The Mill to create the short film ‘Be the Hunted’ exclusively for the specialty athletic retailer, which carries a premium assortment of performance running footwear, apparel and accessories from top brands.
The fast-paced CGI film follows a wily hare running fast and frantically through the streets of downtown Los Angeles, chased by a pack of hungry foxes nipping at its heels. The hare keeps pace but finally stops before a puddle to catch his breath. The foxes, worn out as well, appear as humans in the reflection before we see it's a group of guys out on a spirited run.
Global Running Day was designated to encourage everyone to get moving, no matter how fast you may run or how far you go. What’s important is that everyone takes part, has fun being active, and inspires others to join in.
The film will be running on the homepage of Eastbay's website and all social channels.
Content created with:
TBWA\Chiat\Day New York
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