The Advertising Association has appointed Direct Line Group’s marketing director, Mark Evans, to chair its network tasked with advertising the advertising industry.
As chairman of Front Foot, a group of advertisers, media owners and agencies, Evans will act as the public voice of network, particularly on the matter of public trust in advertising.
He takes over from Matt Barwell, chief marketing officer of Britvic.
Front Foot was founded in 2010 with the remit to provide support, resource and leadership to create an overarching industry voice that is authoritative, evidence-based and progressive. It is committed to advertising’s freedoms alongside responsible practice and also funds the think tank Credos.
Evans joined Direct Line in 2012. Outside of overhauling the brand and its approach to marketing, he has taken a particularly interest in promoting neurodiversity throughout the industry at large.
“I am honoured to take up the mantle from Matt in chairing Front Foot at a key time for our industry, which plays such an important and positive role in the UK,” said Evans. “It has never been more important to rebuild trust in advertising and it’s a privilege to be involved in this process.
"From my perspective, Front Foot is one of the most powerful networks for its members in producing compelling research and generating advocacy on the big issues that are affecting all of our businesses.
“I am looking forward to working with many of the industry’s leaders that comprise Front Foot to set the agenda, strengthen political and industry relationships and support UK advertising.”
Stephen Woodford, chief executive of the Advertising Association, added: “This is an exciting time to become Chair as Front Foot and the Advertising Association look to further grow the place of advertising in the UK economy and emphasise its positive role within society.
"It is all the more important as we enter into new territory with the departure of the UK from the EU and all the challenges and opportunities these changes may bring.”