Blood cancer charity Anthony Nolan has appointed Drum as its creative agency following a competitive three-way pitch run by Creativebrief.
The Omnicom Media Group UK’s creative and content agency will work with the UK charity and follow up on its ‘Be A Lifesaver’ campaign encouraging young men to join the stem cell donor register.
As the brief stands, Drum will look to increase awareness levels of the charity and blood cancer among target audiences. Drum will work with Anthony Nolan’s insights agency Humankind and in-house creative and digital teams to develop comms for winter 2018.
An Anthony Nolan spokesperson said: “We went to pitch with a strategic-led brief to bring the essential work Anthony Nolan does to the fore. We were really excited by the work Drum presented, as they demonstrated they understood the complexities of the sector and our challenges.
"We look forward to working together to take the brand forward and launching a new brand communications platform across our channels.”
Luke Southern, managing director of Drum, added: “We are delighted to have been appointed by Anthony Nolan to be their creative agency of record. We look forward to partnering with them to shape and define a long-term brand and creative strategy that will increase awareness of their leading role in the advancement of research, treatment and knowledge about the impact of blood cancer, and stem cell donation, in the UK.”