In a connected world, you might think the future of TV is messy, confusing or even dead. But now it's time for the golden age.
There’s never been a more exciting time for video, especially with television as audiences are consuming more content than ever. Of course, there is disruption and change but advertising levels have never been higher than they are now. And now that we all have access to data, things can only get better.
Panelists include: HP's global head of media, analytics and insights, Dan Salzman; Diageo's head of technology & innovation, Europe, Benjamin Lickfett; Innovid's chief technology officer and co-founder, Tal Chalozin and Roku's head of international advertising, Jim Lombard.
“Streaming is mainstream,” said Jim Lombard, director, international advertising, Roku, Inc. “Consumers now have a wide variety of content available and a better, more relevant ad experience on OTT. We believe that all TV and all TV advertising will be streamed, and will continue to provide a large opportunity for marketers to reach consumers in new and engaging ways.”
Join Innovid, Roku and The Drum on the Boat FCB, Wednesday 20 June at 4:00pm.