Ale brand Wainwright has appointed creative social media agency, Media Bounty, to launch an integrated campaign to promote the alcoholic beverage.
The 'Find Your Mountain’ campaign, inspired by author and fellwalker Alfred Wainwright, aims to inspire consumers to embrace nature and the great outdoors and set themselves new goals for themselves and family members. London based Media Bounty will support the launch through a social media campaign that will include content creation, influencer activation and strategic paid media.
Media Bounty’s strategy and planning director, Sarah McManus, said: “We are really excited to be working with Wainwright on this campaign. It is so refreshing to work on a beer brand that wants to position itself as a reward to pushing yourself & getting outdoors. We are looking forward to bringing this to life across social media & challenging both the brand & our consumers to find their inner mountain.”
Paul Freeman, senior marketing manager at Marston’s, added: “We’re delighted to be working with Media Bounty to activate our core brand campaign and look forward to reaching a new audience and spreading the ethos of Wainwright beer”