Six-second video format? Is that the immediate, urgent future of advertising? Join The Drum on board the FCB boat at Cannes Lions 2018, to chat with brands and Taboola founder and chief executive officer, Adam Singolda on how advertisers can really make an impact in six seconds.
From Google to Fox to YouTube and big brand owners— everyone is digging right into 6-second video formats. But what are the business outcomes of this strategy? And how does it shape the customer experience?
Taking place on Tuesday 19 June from 10:30am to 11:30am, The Drum and Taboola will discuss why this format is so impactful, how it could force both advertisers and consumers to be more focused, how it could it deliver the level of poignancy and emotional connection we all want with our consumers and more.
From a brand and an agency, we will aim to answer these questions and celebrate the ‘language’ and the impact of the 6-second video.