Creative Virtual Reality (VR) Cannes Lions

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come


By Dani Gibson, Senior Writer

June 4, 2018 | 3 min read

The technology is coming up faster than many of us realise, giving companies who get an early start a huge advantage. These technologies are slipping into every aspect of our lives, be that business, consumer or commercial. But where does the future lie with these technologies and how they shape it? Can VR and AR start to create work with better narratives for brands?

PAnel Cannes18

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

Join Deloitte Digital and The Drum at Cannes Lion, at the Hôtel Barrière Le Majestic, Wednesday 20 June, 2pm, with an all star panel of industry experts including; Deloitte Digital's, digital reality business leader, Allan Cook; Sony Pictures Entertainment's senior vice president of digital distribution, Pete Wood and Diageo's head of technology and innovation, Benjamin Lickfett, who will discuss the big opportunities and challenges for exploring digital reality in the enterprise.

A survey of Deloitte leaders across 10 international markets found that the expected timeframe for digital reality adoption is a bit further out than most other technology trends featured in Deloitte’s Tech Trends 2018 report. So where do you start?

AR and VR are here, but are we ready for them yet? Where do the big opportunities lie, and what are the main challenges?

"Digital reality is changing everything - we are just beginning to understand the potential for the tectonic shift in the way marketers approach the creative process, interact with technology and use data to delight, entertain and enable customers," said Cook.

Register now to attend

Creative Virtual Reality (VR) Cannes Lions

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A creative digital consultancy, Deloitte Digital helps clients see what’s possible, identify what’s valuable, and deliver on it. We focus on what matters most...

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