16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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9 Apr 10:00 BST / 05:00 EST

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Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The technology is coming up faster than many of us realise, giving companies who get an early start a huge advantage. These technologies are slipping into every aspect of our lives, be that business, consumer or commercial. But where does the future lie with these technologies and how they shape it? Can VR and AR start to create work with better narratives for brands?

Join Deloitte Digital and The Drum at Cannes Lion, at the Hôtel Barrière Le Majestic, Wednesday 20 June, 2pm, with an all star panel of industry experts including; Deloitte Digital's, digital reality business leader, Allan Cook; Sony Pictures Entertainment's senior vice president of digital distribution, Pete Wood and Diageo's head of technology and innovation, Benjamin Lickfett, who will discuss the big opportunities and challenges for exploring digital reality in the enterprise.

A survey of Deloitte leaders across 10 international markets found that the expected timeframe for digital reality adoption is a bit further out than most other technology trends featured in Deloitte’s Tech Trends 2018 report. So where do you start?

AR and VR are here, but are we ready for them yet? Where do the big opportunities lie, and what are the main challenges?

"Digital reality is changing everything - we are just beginning to understand the potential for the tectonic shift in the way marketers approach the creative process, interact with technology and use data to delight, entertain and enable customers," said Cook.

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