The Drum @ Cannes Lions 2018: augmenting creativity through AI

The Drum @ Cannes Lions 2018: augmenting creativity through AI

From writing pop ballads to mimicking the styles of great painters to assisting in making films — AI has come along way from being just a concept in the science-fiction genre. Join The Drum and Deloitte Digital at Cannes Lion, at the Hôtel Barrière Le Majestic, Tuesday 19 June at 12:30pm, bringing together a panel of experts to discuss the impact of AI on creativity and how it is pushing the creative frontiers.

Experts often wonder how far AI can, or should go, in the creative process. And question the extent to which AI can develop its own sense of creativity, if it is even capable of doing that on its own.

We will be talking to a panel of industry specialists on what the true impact of technology on creativity is and how brands are using AI to fuel creative experiences.

Panelists confirmed so far include: Heat's head of media strategy and ad tech, Jocelyn Lee; founder of Blab, Randy Browning and Adobe's vice president of brand marketing, John Travis.

Lee said: “With machine learning maturing at every turn, we are now able to segment and target high-value audiences for brands. As marketers, this allows us to further personalize relevant messages, ultimately enhancing brand user-experience for consumers.

"Having the ability to do something like predict trending conversations up to 72 hours in advance for specific audiences, opens a whole new world of possibilities for dynamic content generation.”

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