Poundland bites back after Thameslink Twitter dig
Poundland threatened legal action against Thameslink after the rail firm compared its poor service to chocolate from the discount chain.
Responding to a passenger tweet, Thameslink said it appreciated its service was “less Ferrero Rocher and more Poundland cooking chocolate”, leading Poundland retail director Austin Cooke to spring into action.
Tweeting Charles Horton, chief executive of Thameslink’s parent firm Govia Thameslink Railway (GTR), Cooke stated Poundland served 8m shoppers last week and has a “pretty good idea about what great customer service is”.
Poundland has defended its customer service record (creative commons image)
Cooke added: “But if we ever fall short, perhaps we’ll describe ourselves as a bit Thameslink. If you don’t want to hear from our extremely twitchy legal team, we suggest you remove your tweet.”
Thameslink has since apologised for making the comment and deleted the tweet.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign up