Apple set to explore digital advertising once again

Apple is reportedly set to foray into the advertising business again by creating an 'Apple Network', according to The Wall Street Journal.

The company is said to plan to distribute ads across its collective app and then would share the revenue with the apps displaying the ads. Apple has already met Snap and Pinterest, the report said, citing anonymous sources.

Apple also earlier began displaying search ads in the US iOS App Store following a successful beta trial.

It had launched an advertising business iAD which it exited in 2016.

Apple also recently tightened up its privacy credentials by removing apps from its App Store which share location data with third parties without having obtained the consent of app users – in violation of its terms of service.