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Forsman & Bodenfors launch international expansion with Singapore office


By Danielle Long | Acting APAC Editor

June 1, 2018 | 3 min read

Swedish advertising agency Forsman & Bodenfors is set to launch an office in Singapore as part of the company’s international expansion.

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Forsman & Bodenfors Singapore managing director Susanna Fagring

The Singapore office will be the agency’s first outside of Sweden and comes off the back of Forsman & Bodenfors work with clients such as P&G’s SKII. The agency created the award-winning “Marriage Market Takeover” campaign and the powerful follow-up campaign ‘Expiry Date’.

Forsman & Bodenfors has appointed client director Susanna Fagring as managing director for the Singapore agency. Fagring, who has worked at the agency since 2003, will relocate from Sweden bringing a small team to help launch the agency in August.

Fagring said, “We’ve been working with global clients for a number of years and see an increasing interest to work with F&B.

"By the size and nature of our work in the APAC region, it becomes a natural step for us to open an office in Singapore, thereby deepening our relations with existing clients, as well as being closer to future clients. We’re now looking to hire talented people from across the region to join us at the Singapore office."

Forsman & Bodenfors was launched in 1986 in Gothenburg, Sweden, and has grown to become the biggest agency in the Nordic countries. It has offices in Gothenburg and Stockholm and its client list includes Ikea, Volvo, Uber and P&G.

The agency has garnered a global reputation for its award-winning work including 'Epic Spilt' for Volvo Trucks, The United Nations World Food Programme '805 million names' and its collaboration between Volvo and Swedish House Mafia to create the epic 'Leave the World Behind' film.

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