Technology Trends

Key insights from the latest 'Mary Meeker report' that media professionals should know


By Ronan Shields, Digital Editor

May 31, 2018 | 2 min read

The latest Internet Trends report from Kleiner Perkins Caufield Byers (KPCB) is out, detailing how half of the global population now has access to the internet and that voice is increasingly how people interact with it, plus the rise of Amazon as well as machine learning.

The report, ‘aka The Mary Meeker report’ is often touted as a must read by leading minds in the media industry and was unveiled yesterday (May 30) by the KPCB analyst.

Coming in at circa 300 slides long, the comprehensive study spans a vast range of topics from user numbers, media trends, gaming, and even healthcare. The Drum selects the top line figures concerning media professionals.

  • Internet penetration is now at 49% with year-on-year growth of 7%
global internet penetration
  • Smartphone shipments are now officially flat at 0%
Flat smartphone growth
  • The average daily mobile video usage now exceeds 30 minutes with new content types emerging
Mobile gaming
  • Machine learning is on the rise
machine learning
  • 'Amazon it' may not be as pithy as 'Googling' but it really is a thing
Amazon v Google in product discovery
  • Here's what online advertisers care about in rank order
internet trends
  • Mobile ad spend continues to lag consumer eyeballs
internet trends
  • The growth of online ad spend is starting to slow
internet trends

Click here to download a full copy of the report

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