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Advertising Golf Creative

The European Tour Foundation launches with help from Underscore

By Katy Archer | n/a

May 30, 2018 | 2 min read

The European Tour - one of the golfing world’s most recognisable brands - has teamed up with creative agency Underscore to launch the sports charity brand the European Tour Foundation.

The European Tour has used its recognisable brand over recent years to support a range of charities, including cancer charity Maggie’s Centre in Scotland. The launch of the newly created Foundation aims to create a greater, global philanthropic strategy.

London based Underscore created a range of marketing materials to coincide with the launch including a marque logo which 'harnesses the power and recognisability of the golfer at its core ’ along with other promotional branded materials.

Commenting on the work, Charlie Hughes, senior account manager at Underscore said, “The European Tour Foundation has an amazing opportunity to help communities and individuals all over the world. We wanted to capture a sense of this powerful mission within the brand essence, creating a flexible and engaging suite of assets that will allow the Foundation to communicate with a really broad cross-section of audiences.”

The Foundation also commissioned Underscore to create a film that will be premiered during the BMW PGA Championship. The film looks to raise funds for eight Special Olympics golfers, in order for them to go to Abu Dhabi to compete in the 2019 Special Olympics World Games. The film follows the story of Warren, an inspiring amateuer golfer with autism, and illustrates the causes the Foundation supports.

To view the film go here.

Advertising Golf Creative

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Underscore

For over 16 years we’ve been carefully crafting brand and communications solutions that create change and connect businesses with audiences in a meaningful way. We work with both established and emerging clients to get underneath their requirements, then add some weight and make a connection through inspired design and insightful marketing strategies.

Because after all, that’s what an underscore does

Since our formation in 1999, underscore has gained recognition for our consistent ability to deliver bold creative solutions from savvy commercial thinking. 

We have been defined by the results we've achieved, the awards we've won, the people we work for and those we employ.

We are also known for our no-nonsense approach based on finding "Orginality within reality" which means that clients trust us over to provide the ideas, support and solutions that will genuinely inspire an audience connection with their brand.

We call this inspiring brand connections

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