Influencer marketing services provider Buzzoole has announced the creation of Buzzoole Labs, a collective of over 5,000 animators, photographers, filmmakers and stylists focused on creating social content.
Designed as an alternative to the traditional creative agency model, Buzzoole Labs aims to appeal to brands looking to complement their in-house teams with specialist expertise on a project-by-project basis.
Ian Samuel, CCO at Buzzoole, said, “Buzzoole Labs is the perfect complement to our full service influencer solution and provides a global operating model for producing high quality creative work at a fraction of the cost of a creative agency.
"Through image, engagement and sentiment analysis of our 260,000 strong opt-in influencer community we can build a schedule of the best ‘influencer creatives’ and collaborate with these creators to develop both long term content and bespoke campaign solutions. Buzzoole Labs will allow us to spot trends, nurture the very best social talent and continue to invest in our growing Creator community.”
Brands can now access Buzzoole Labs to develop and activate bespoke video, image and cinemagraph content, which is automatically licensed and owned by the brand for unlimited usage and time. The partnership also builds upon existing partnerships such as that with cinemagraph company Flixel. The intent behind the launch is to cultivate social creatives and power bottom-up creativity.
Commenting on Buzzoole’s existing offerings in real-time engagement analysis and cross platform media buying, Fabrizio Perrone, chief executive and founder of Buzzoole, added, "We are extremely proud of everything we’ve built at Buzzoole and as with other breakthrough technologies, innovation remains at the heart of our company. Our full-service approach means that we are constantly looking to fill the gaps, providing brands with a platform and partner that is capable of combining high quality content creators with technology that ensures measurable, trackable, transparent and verified results.”
Buzzoole has also recently unveiled a new visual identity, designed by Italian firm Bellissimo, to mark the company’s transition from start-up to international scale-up and its evolution from a platform to an end-to-end service partner, marrying technology with creativity.
Founded in 2013 in Naples, Italy, Buzzoole has a team of over 70 people distributed across five global offices and is active in 176 countries.