Google India will aim to tap into summer vacations in India by urging parents to spend more time with their kids and help them learn new things in its #SummerWithGoogle campaign.
As part of the campaign, Google will organise four interactive summer camps or tasks where they will ask kids to perform various activities every week, like exploring the country that is home to all the Pandas in the world on Google Earth, saying ‘Gracias’ and ‘Por Favor’ and other languages on Google Translate, to taking virtual tours of museums to make their own gallery on Google Arts and Culture; and also to build their very own app to share their summer experience.
Users can access the assignment at #SummerWithGoogle website and Google's social media. 100 participants who complete the task will be invited to attend the summer camp with Google at its Gurgaon or Hyderabad office.
Sunita Mohanty, director, trust and safety, Google India, said: “As a parent myself, it has always been a challenge for me to engage my kids meaningfully, summer after summer. And the struggle is real for many more parents. Therefore, we partnered with our product leaders to bring parents, a series of activities they can do along with their kids to make this a memorable summer.
"The entire campaign will combine real world projects with virtual learning experiences and will equip kids with the right digital skills so when they return to school post this summer, they are Internet Awesome.”