Media

Costa Coffee's media account stays with Zenith after pitch

By John McCarthy | Media editor

Costa Coffee

|

business on the move article

May 29, 2018 | 3 min read

Costa Coffee has decided to keep Zenith in the driving seat of its media account following a competitive pitch.

The partnership has been in place since 2009, during which time the brand has grown substantially thanks to marketing efforts including a Waze partnership and its Coronation Street product placement deal.

Costa Coffee

Costa Coffee keeps Zenith on board

Eric Tavoukdjian, commercial marketing director at Costa Coffee UK and Ireland, said the agency had been "instrumental" in delivering a media strategy to engage current and new customers.

"During the pitch process, their commitment to taking our media plans to the next level was evident and so we’re delighted to continue our relationship with them as we move our brand ahead in this competitive market," Tavoukdjian added.

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Mark Howley, chief executive officer Zenith UK, said: "We are thrilled to have been reappointed as Costa Coffee’s preferred media buying agency. We see exciting opportunities to develop with the brand and we will double-down in our efforts to help the Costa team build an even more successful future."

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Costa Coffee is a multinational coffeehouse company headquartered in Dunstable, Bedfordshire, and a wholly owned subsidiary of Whitbread. It is the largest coffeehouse chain in the UK and has been voted the nation’s favourite coffee shop three years in a row.

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Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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