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Technology

Carapelli appoint Isobar Spain to grow brand through digital strategy

By Katy Archer, n/a

May 29, 2018 | 2 min read

Premium extra virgin olive oil brand, Carapelli, has selected Isobar Spain to lead its digital creative strategy and delivery, following a competitive pitch.

The Isobar Spain team will be responsible for the entire digital experience for Carapelli with the ambition to grow the brand on a global scale. The agency will be tasked with all areas of digital including web redesign, e-commerce, social media and digital content.

Marisa Gonzalez, Isobar Spain MD, commented on the appointment stating: “We are excited to take on this important role to lead the digital direction for this well-known brand and the opportunity to offer a creative lead digital transformation to Carapelli through our three core pillars of: marketing, ecosystems and digital products.”

Emmanuel Pouey, chief marketing officer at Carapelli parent company Deoleo added, “Our brand was born in Tuscany in 1893. It was made with passion for the art of olive oil making. We believe that the best things are given by nature, which is why we respect it. We believe in the wisdom of our ancestors, that is why we honor them and craft olive oil with artistry. With this philosophy in mind, we are looking forward to our partnership with Isobar Spain and bringing Carapelli history and artistry to our consumers in the digital world.”

Isobar Spain is part of the Dentsu Aegis Network with clients including Coca-Cola, Adidas and Enterprise.

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