Thomas Cook & Calypso Sun to educate people about the importance of applying sunscreen
Thomas Cook has partnered with sun care brand Calypso Sun to provide free bottles of sunscreen to customers who reserve their sunbed online in order to educate people about the importance of applying sunscreen everyday.
Thomas Cook partners Calypso Sun to educate people about the importance of applying sunscreen / SKVCommunications
The joint initiative goes live tomorrow (27 May) for National Sunscreen Day until 3 June. The initiative aims to promote Thomas Cook's 'Choose Your Favourite Sunbed' service which was launched earlier this year.
Stuart Adamson, director of media and partnerships at Thomas Cook Group, said: “We are excited to partner with Calypso this summer as part of our Choose Your Favourite Sunbed service. It has proved popular since we launched at the start of the year, and by joining forces we are able to help customers prepare for their holidays and stay safe in the sun while away.”
Seena Seka, sun care specialist at Calypso, added: “When we first saw the launch of the Choose Your Favourite Sunbed service, we thought it would be the perfect opportunity to promote our core message of the importance of applying sun protection in the UK.”
“This is our first collaboration with Thomas Cook and we hope it is the start of many more future partnerships to help spread the message of sun safety.
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