Health drinks brand For Goodness Shakes has announced a complete brand relaunch and the firm’s first social campaign courtesy of creative agency Impero.
Entitled ‘Feel the Good’, this is the first work completed by the agency since winning the account in a competitive pitch process last year. Impero has been tasked with repositioning the brand’s products to appeal to a wider audience, as more people are turn to health and fitness products in their day-to-day lives.
Commenting on the appointment, Alex Brooks, director at for Goodness Shakes said: “Supermarkets have been key to delivering brand growth, but the old product packaging risked getting lost in the rapidly expanding market, with too many facts and statistics segregating the more general consumer. We are excited for the relaunch. Impero has managed to truly identify our needs as a brand, designing an engaging campaign that easily helps consumers with health and fitness goals to identify and choose the right FGS products for them.”
Daniel Deeks-Osburn, lead strategist at Impero added: "Fitness and healthy living has changed radically in 15 years, going from a niche pursuit to a thoroughly mainstream lifestyle for many in the UK. We’ve created a campaign that will allow For Goodness Shakes’ fantastic products to appeal to both casual consumers and hard-core fitness junkies alike.”
For Goodness Shakes make a variety of proteins products including bars and hydro tabs. The campaign will run online and in-store alongside PR events to boost the presence of the health brand in the marketplace and showcase the newly designed product packaging.