Standard Chartered extends Liverpool FC sponsorship to 2022/23
Standard Chartered is banking on Liverpool Football Club for a further four seasons after agreeing to an extension of its existing sponsorship arrangement through to 2022/23 for an undisclosed sum.
Standard Chartered extend Liverpool FC sponsorship to 2022/23
Standard Chartered first signed with the club back in 2010, initially for a three year term, however the pair have proved inseparable ever since following a succession of extensions.
Billy Hogan, managing director and chief commercial officer of Liverpool Football Club, said: “Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.”
Bill Winters, group chief executive at Standard Chartered, added: “Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club that shares many of our values and is hugely popular across our global footprint.
"Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership and look forward to building on our successful relationship."
Liverpool’s substantial fan base across Asia, Africa and the Middle East has proven to be an irresistible draw for the bank as it seeks to engage with customers in its core markets.
The tie-up recently extended to the publication of a new book documenting the life of footballer Kenny Dalglish.
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