Brighton based digital marketing agency Propellernet has appointed Tobit Michael as head of media. Michael joins the company from Havas, where he led the paid performance division of the company, and has worked with brands including M&S, L’Oreal and Apple.
As head of media at Propellernet, he will be tasked with leading the firm’s paid media team and consolidating on the agency’s integrated offering. Michael will also be responsible for shaping the agency’s media departments and expanding the digtal out of home and programmatic TV offering.
Nikki Gatenby, MD at Propellernet said: “Tobit has proven experience in leading major search integration strategies with global brands and his wealth of knowledge will be pivotal in strengthening our paid media offering. We’re always looking for ways to push the boundaries to deliver industry-leading results and I’m excited to see how Tobit shapes that journey.”
Michael added: “As the industry as a whole continues to face challenges around media transparency, I believe there is a huge opportunity for independent agencies, like Propellernet, to lead the way in openness, collaboration and expertise with clients. The agency’s commitment to building trusting client partnerships, its people-first approach and its ethos in putting smart strategies at the heart of everything they do are just some of the reasons I’m excited to join Propellernet.”