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Gordon Young
Editor-in-chief at The Drum

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

The insider travel tips and selfies are displayed on screens in terminals with flights departing to the cities mentioned.

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka.

The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via with their name, age, city and recommend places they love eating, drinking and getting together with friends in their home city.

The insider travel tips and selfies are then displayed on screens in terminals with flights departing to the cities mentioned. For example, selfies recommending places in Singapore will be shown in terminals at Frankfurt airport only where there are outbound flights to Singapore.

The selfies were then displayed against different-themed backdrops such as ‘Ready for Your Trip’, ‘Join our Global Selfie’ or ‘Unlock Local Hotspots’ and transformed into a photo collage.

The campaign ran on JCDecaux’s digital duty-free network across all four terminals at Singapore’s Changi Airport, which was also the out-of-home company’s first live social feed digital campaign.

“As the first of its kind, we’re excited to launch this unique digital campaign with JCDecaux, using smart technology to add to the celebration of togetherness that surrounds the launch of Absolut World,” said Lisa McCann, brand director of Absolut at Pernod Ricard global travel retail.

“It is the ideal platform to defy the distances between us and carve out new connections across international borders while truly enhancing the travel experience,”

JCDecaux also recently signed on McDonald's as its first client in Singapore since winning the country’s bus shelters OOH pitch.

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