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Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

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By Shawn Lim | Reporter, Asia Pacific

May 23, 2018 | 3 min read

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Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka.

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The insider travel tips and selfies are displayed on screens in terminals with flights departing to the cities mentioned.

The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends in their home city.

The insider travel tips and selfies are then displayed on screens in terminals with flights departing to the cities mentioned. For example, selfies recommending places in Singapore will be shown in terminals at Frankfurt airport only where there are outbound flights to Singapore.

The selfies were then displayed against different-themed backdrops such as ‘Ready for Your Trip’, ‘Join our Global Selfie’ or ‘Unlock Local Hotspots’ and transformed into a photo collage.

The campaign ran on JCDecaux’s digital duty-free network across all four terminals at Singapore’s Changi Airport, which was also the out-of-home company’s first live social feed digital campaign.

“As the first of its kind, we’re excited to launch this unique digital campaign with JCDecaux, using smart technology to add to the celebration of togetherness that surrounds the launch of Absolut World,” said Lisa McCann, brand director of Absolut at Pernod Ricard global travel retail.

“It is the ideal platform to defy the distances between us and carve out new connections across international borders while truly enhancing the travel experience,”

JCDecaux also recently signed on McDonald's as its first client in Singapore since winning the country’s bus shelters OOH pitch.

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Absolut

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is owned by French group Pernod Ricard; it bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. The alcohol by volume content present in Absolut is 40%.

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Our mission is to create inspiring cityscapes that brighten and enrich people’s lives, and central to our values is the belief that sustainability is key to the future of our cities.

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