Giuseppina "Giusy" Buonfantino is stepping into the top marketing role at Kimberly-Clark.
She takes over from Scott Usitalo, who took on the role of chief marketing officer in 2016.
Buonfantino previously served as president of Kimberly-Clark's baby and child care business in North America, where she led innovation, manufacturing and marketing of brands including Huggies, Pull-Ups and GoodNites. She joined Kimberly-Clark in 2011 as vice president of global adult and feminine care brands.
In her new role, she will report to president of global brands and innovation, Tony Palmer.
In a statement, Palmer said: "In the role of chief marketing officer, Buonfantino is well positioned to lead our global marketing organization and drive enduring and profitable share growth."
The move comes two months after Kimberly-Clark launched a global creative review.
In the past, the company has worked with a number of major agencies on creative, including WPP-owned Ogilvy & Mather, JWT and VML. The CPG giant has also worked with independent shops such as VSA Partners.