Channel 4 launches first foreign language poster campaign
Channel 4 has released a poster campaign in the Asian languages of Urdu and Mirpuri to promote the second series of its drama Ackley Bridge.
'Divided We Stand' in Urdu
It’s the first time the broadcaster has created a national outdoor campaign featuring a language that isn’t English.
Two iterations of the posters feature the strapline ‘Divided We Stand’ translated into Urdu and Mirpuri – dialects that feature prominently in Ackley Bridge. Another is written in English.
The two-week media plan, which launched yesterday (21 May), will see each poster given equal amounts of exposure at urban out of home sites across the UK via a rotation system.
‘Divided We Stand’ was created by Channel 4’s in-house agency, 4Creative.
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Channel 4 is a British public-service television broadcaster that began transmission on 2 November 1982.
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