The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By Danielle Long, Acting APAC Editor

May 21, 2018 | 2 min read

Kia Motors has given Peter Pan a future-focused update in a short online film to showcase the brand’s vision and new technologies.

The film, which is called Peter Returns, provides a glimpse of the new technologies currently being developed by Kia. It is part of a global campaign under the brand’s new ‘Boundless for All’ positioning.

The three-minute film is set in a future version of Neverland and follows Peter, Wendy and Tinkerbell as they rush to save the world from Captain Hook, who has been monopolising technologies.

The film features a number of Kia technologies such as autonomous driving, valet parking and sound focusing.

The film was directed by award-winning filmmaker Philippe Andre. The film, which was shot in Spain, features 200 actors and crew members, with over 100 different props and costumes created specifically for the ad.

The film also leans heavily on CG of Neverland, which required six months to create in CG from sketches.

Andre said, “I concentrated all my efforts on the duel scene between Peter and Hook. Peter wins not simply because he is as strong as Hook, but unlike Hook, he is smart. He fights against Hook in a clear way with the help of Kia’s concept car.”

Creative Kia

Content created with:

Kia Motors

Find out more

More from Creative

View all