Modern Marketing

GoCompare addresses staff imbalance with all-female shortlists and anonymised CVs

By John Glenday | Reporter

May 21, 2018 | 3 min read

Price comparison portal GoCompare is taking a stand in efforts to attain gender parity through a suite of measures designed to bring in more female staff; including all-female shortlists, anonymised CV’s and the introduction of software capable of identifying job advert bias.

GoCompare

GoCompare addresses gender imbalance with all-female shortlists and anonymised CVs

GoCompare is currently recruiting for the post of chief marketing officer for which it has instructed recruiters to compile a female-only shortlist to guarantee a woman fills the role.

In tandem with this, the website has introduced anonymised CV’s which remove data deemed to be irrelevant to a person’s suitability for the role, such as name, age and school.

Ellen Sugden, manager of GoCompare’s diversity and inclusion division, said: “These tools have helped increase the number of women applying for engineering roles. In specific situations at executive level we have had gaps in gender and an all-female shortlist has been built.”

These changes have been prompted by GoCompare’s acquisition of MyVoucherCodes which brought its total headcount beyond 250, the cut-off at which firms must reveal their gender pay gap figures.

Modern Marketing

Content created with:

GoCompare

Find out more

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +