Price comparison portal GoCompare is taking a stand in efforts to attain gender parity through a suite of measures designed to bring in more female staff; including all-female shortlists, anonymised CV’s and the introduction of software capable of identifying job advert bias.
GoCompare is currently recruiting for the post of chief marketing officer for which it has instructed recruiters to compile a female-only shortlist to guarantee a woman fills the role.
In tandem with this, the website has introduced anonymised CV’s which remove data deemed to be irrelevant to a person’s suitability for the role, such as name, age and school.
Ellen Sugden, manager of GoCompare’s diversity and inclusion division, said: “These tools have helped increase the number of women applying for engineering roles. In specific situations at executive level we have had gaps in gender and an all-female shortlist has been built.”
These changes have been prompted by GoCompare’s acquisition of MyVoucherCodes which brought its total headcount beyond 250, the cut-off at which firms must reveal their gender pay gap figures.