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Advertising People on the Move

Confused.com appoints chief marketing officer after Paul Troy exits

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By John McCarthy, Opinion editor

May 21, 2018 | 3 min read

Confused.com has hired Sam Day as its chief marketing officer, replacing Paul Troy who left earlier this year.

confused.com cmo

Confused.com brings aboard Sam Day as CMO

Day comes to the company after five-years as director of customer acquisition at insurance firm, RAC. He also brings with him experience from AA, Microsoft and HSBC.

At Confused.com he will now be tasked with managing brand, acquisition, retention and profit, reporting into chief executive Louise O’Shea.

He replaces Troy who, after joining in 2015, claimed to have overseen one of the company's biggest ever period of growth after ditching Brian and the Robot in 2016 for James Corden to front its marketing efforts.

Day's remit will also include driving forward the brand's value led proposition, with Day expected to continue to build upon the firm's 'Driver Wins' campaign, which remains fronted by Corden.

Louise O’Shea, chief executive at Confused.com, said: “Sam has a proven track record for delivering successful and profitable marketing strategies and his appointment is critical to our success for communicating that Confused.com is the place for drivers to save money on motoring.

“We’ve planned our route, we know where we’re going, and Sam’s appointment will strengthen our leadership team and help us to win the race.”

Day added: “Price comparison is a fiercely competitive market, but channeling the talent from Confused.com’s dynamic team will drive us to achieve digital marketing outcomes which are successful and profitable. Saving drivers time and money is at the core of Louise’s ambition for the leadership team and together we’ll make Confused.com the go-to brand for driver savings.”

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