Dunkin’ Donuts has named Drayton Martin its vice president of brand stewardship, a new role at the company.
She joins from MullenLowe, where she most recently served as executive director. During her time at the agency, she worked with brands including JetBlue, Century21, and Four Seasons Hotels & Resorts.
In her new role, she’ll be tasked with leading the development and implementation of Dunkin’ Donuts’ brand messaging across channels including advertising, packaging, in-store and digital. She’ll also oversee the company’s internal brand marketing team and external creative agency partners.
Martin will report to Tony Weisman, US chief marketing officer of the coffee chain. Weisman joined Dunkin’ Donuts last year after serving as North American chief executive of DigitasLBi.
“Drayton has a long and successful track record in creating compelling creative work and leading strong teams that have helped transform leading global consumer companies,” said Weisman in a statement. "Her extensive experience makes her well-positioned to lead and advance our creative vision and long-term strategic plans to drive engagement and excitement for the Dunkin' Donuts brand, and strengthen our position as the leading on-the-go, beverage-led brand.”
Last month, the chain named BBDO its creative agency of record, breaking its longtime relationship with Boston-based Hill Holliday