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VML and Nimbletank take home top accolades at The Drum MOMA's 2018


By Dani Gibson, Senior Writer

May 17, 2018 | 6 min read

VML and Nimbletank have swept up the top honours at The Drum Marketing on Mobile Awards (MOMA) 2018.

MOMA 2018 winers

Mobsta and Nimbletank take home top accolades at The Drum MOMA's 2018

Along with winning the Best use of Social Media on Mobile and Most Innovative Use of Mobile, VML has scooped up the Grand Prix for it's work with McDonald's Australia.

Snaplications is an instant job application app which allowed young people seeking their first jobs to apply to McDonald's, with just their personality. No CV's or covering letters required.

The team behind this campaign are: global chief creative office, Debbi Vandeven; executive creative director, Aden Hepburn; creative director, Matt Geersen; production designer, David Diveroli; senior strategist, Louise Peacock, senior account director, Simon Kawaguchi; account director, Ellyn Dupuis; copywriter, John Gault; designer, John Reyes; lead producer,Rebeckah Bakouris; senior digital producer,Alex Lambert and motion designer, Joey Harper. 

Taking the Chairman's Award is Nimbletank for its work on Kobalt's AWAL App. The app offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, AWAL-curated data-driven insights, and comprehensive royalty revenue.

Chairman of the judging panel and founder of Too Many Dreams, Stephen Jenkins said: "Musicians, and especially independent artists, are an audience close to my heart. They have been massively impacted by technology but are often underserved, particularly with regard to accurate data on their income.

"Having access to an elegant mobile platform which provides insight into streaming activity, aggregated across all platforms, whilst also providing deeper fan analysis is clearly a huge benefit, as demonstrated by the Kobalt app’s engagement metrics.

"I hope more publishers and labels follow Kobalt’s lead, to provide essential transparency and clarity to all artists, both on streaming revenue and fan insight."

The team behind this campaign are: David Skerett, chief strategy officer; Chris Minas, founder; developer George Erakleous and account director Thomas Wouters.

Another big win of the evening came from Mobsta and MediaCom for its work with American Airlines, snapping up Best Brand Awareness Mobile Campaign/Strategy, Most Effective Mobile Advertising Campaign/Strategy and Travel/Leisure/Sports Mobile Strategy/Campaign.

Mobsta, MediaCom and American Airlines harnessed London’s iconic black cabs for a promotional push, a real-time geofencing campaign which aimed to deliver mobile ads to passengers phones as they traverse the capital in taxis sporting custom liveries.

Head of marketing, Fonix and judging panel member, Hannah Giles said: "In an innovative media first, American Airlines tapped into real behaviour in the real world, to tackle a complex challenge. The campaign really got to grips with clever geo-fencing based tech and showcased just how powerful using data to get the right message to the right person, at the right time can be.”

American Airlines Mobsta

The team behind this campaign are: MediaCom - connect manager, Nate Barker and digital manager,Calvin Wilkinson. Mobsta - account director, Gemma Britton; head of product and strategy, George Dixon and managing director, Denise Breslin. 

Other winners include: Future Platforms for Biggest Increase in ROI from a Mobile Campaign/Strategy and Mobile/Tablet B2B App; Zone for User Experience/Usability, Best Product/Service Launch on Mobile and Mobile/Tablet Customer Facing App and MC&C Media Ltd for Not-For Profit/Charity Mobile Strategy/Campaign and Best use of Video/Rich Media.

The winners were announced at a ceremony in London on May 17. For a full list of the winners, please click here.

The awards will be back for 2019, register your interest now.

Sponsors of these awards are Verve.

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