The industry appears to be entering a new age of transparency and the pressure is mounting for brands and publishers to create more open, transparent and accountable strategies.
This push for transparency led by Procter & Gamble, Unilever and JP Morgan means that advertisers are no longer accepting closed ecosystems. The upcoming General Data Protection Regulation (GDPR) will also empower consumers to take control of their own data.
As we progress towards this new era, how can brands and advertisers address the digital industry’s transparency problem?
This report, in association with Audience Project, examines how transparency can help transform the digital industry for everyone. It asserts that advances in technology, strategy and methodology can help advertisers disrupt the status quo and create transparent, free-flowing audience ecosystems.
The report contains contributions from: Scott Gill, managing director at 1XL, Rich Astley, head of product at Finecast, Adam Morton, managing partner (client services) at Universal McCann UK, Dan Hagen, chief strategy officer at Carat, Patrick McCarthy, SVP Marketplace Partnerships at AppNexus, Sean Betts, managing director at Annalect UK, Malcolm Smith, EMEA head of strategy at Starcom, Simon Kvist, Gaulshøj, VP International at AudienceProject and Jacob Lachmann, CEO at AudienceProject.
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