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Advertising OOH Creative

JC Decaux signs on McDonald's as its first client in Singapore since winning bus shelters OOH pitch

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By Shawn Lim | Reporter, Asia Pacific

May 17, 2018 | 2 min read

McDonald’s has partnered with JCDecaux in Singapore to target consumers with out-of-home advertisements using the OOH media company’s six-sheet advertising faces panel.

JC

400 of these panels will be located at bus shelters in residential estates around Singapore.

400 of these panels will be located at bus shelters in residential estates around Singapore and will highlight McDonald’s products like ‘Grab & Go breakfast’, ‘Happy Sharing Box’, ‘McDelivery’ and ‘Extra Value Meal’ to audiences.

The partnership with McDonald’s will be JCDecaux’s first OOH campaign since being awarded the seven-year bus shelter concession account with Singapore’s Land Transport Authority in February, beating out incumbent Mediacorp.

Aside from static panels in residential estates, JCDecaux will roll out digital panels to the Orchard and Business districts in September 2018. These 38 screens will have the capabilities to deliver smart digital solutions to deepen brands’ engagement with audiences.

“The prominence of Out of Home media like JCDecaux’s bus shelter ads capture the attention of passers-by, directing them to our nearby outlets,” said Agatha Yap, senior director of marketing and digital innovations at McDonald’s Singapore.

“Furthermore, JCDecaux’s networks afford us the flexibility to direct our ads at targeted groups to deliver messages most relevant to our customers. It is the pervasiveness of these bus shelters that make them an indisputable choice for us to partner JCDecaux as the launch advertiser for the bus shelters.”

Advertising OOH Creative

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JCDecaux

Every day millions of people interact with JCDecaux’s digital poster advertising sites in cities across the UK.

We help brands and clients reach and influence consumers, harnessing the latest Out-of-Home technology including programmatic to drive results through the marketing funnel. From the top 30 cities to the highest-indexing shopping malls, major rail hubs, iconic roadside poster sites and leading supermarkets and airports, our Out-of-Home advertising cuts through to audiences, making omnichannel campaigns work harder and creating a seamless experience for audiences in the online and real-life world.

Unlike other forms of media, Out-of-Home is inclusive, free-to-access and can’t be adblocked or avoided. Plus, when brands spend on Out-of-Home, nearly 50% of ad revenues go back into the community, funding valuable public services such as bus shelters and the provision of on-street defibrillators.

At the core of JCDecaux’s activity is our sustainability commitment - our extra-financial performance is rated well above the media industry average by leading international bodies including: CDP, Ecovadis, MSCI, FTSE4Good and Sustainalytics.

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