Facebook appoints Joyee Biswas as APAC sports partnership head

Facebook appoints Joyee Biswas as APAC sports partnership head

Facebook has appointed former ESPN South East Asia boss Joyee Biswas as Asia Pacific's sports partnership head.

Biswas, in his new role, will oversee Facebook’s partnerships with APAC-based leagues, teams, athletes and sports media and will be based out of Singapore. Prior to this, Biswas held senior roles at Eleven Sports Network and Singtel.

Biswas, in a Facebook post, said: “I am delighted to share that I will be soon starting at Facebook as the head of APAC Sports Partnerships. In this role I will manage partnerships with APAC-based leagues, teams, athletes and sports media across all Facebook-owned platforms.

“Facebook provides a new-age experience in bringing compelling content and storytelling to the sports community. I am very excited to be part of this thrilling journey and look forward to collaborating with partners across the industry to help them achieve their business goals on these platforms. To the Facebook team – thanks for your trust and cannot wait to get started.”

Facebook's been investing in senior sports talent globally, as it looks to beef up its sports content. Facebook earlier appointed Rhys Beer as head of sports partnerships in Europe, and Peter Hutton as director of global live sports partnerships.

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