Jacksons Fencing targets personlisation with new site

Jackson Fencing website, by Sagittarius

Jacksons Fencing, a leading UK manufacturer of metal and wooden garden fencing, gates and accessories, has relaunched its website by moving to Sitecore 8.2, courtesy of Sagittarius.

The digital agency will work on Jackson’s CRO strategy and allow trade and direct online customers to calculate the amount of fencing, decking, gates and accessories needed, casing from over 1,300 products online. Using Sitecore 8.2 with u-commerce integration, the site has implemented tools including experience database, analytic and web forms for marketers.

Nick Bishenden, web and e-commerce manager at Jacksons Fencing, said of the new website: "Our e-commerce website is now an integral part of the business. Our customer touch points are continuously evolving, so moving to a Sitecore platform affords the marketing team at Jacksons the capability to respond quickly and efficiently to changes in customer behaviour as well as industry trends.

“The migration was a challenging process for Jacksons Fencing as a business but employing Sagittarius to migrate, design and build our new site on a Sitecore platform made the transition much easier. The rigorous planning and quality control procedures Sagittarius put in place and the knowledge and expertise of the entire team has ensured a successful migration and the team at Jacksons Fencing are looking forward 2018 with new website."

Nick Towers, managing director of Sagittarius, added: “Having worked with Jacksons Fencing for over 14 years, Sagittarius are proud to have been part of their digital growth and migration onto the Sitecore platform. With this opportunity we are excited to work with Jacksons to help them mature their digital presence and utilise the features that Sitecore offers. With all data being in one place we can start to understand consumers’ needs and help deliver a more tailored, relevant, personalised experience, from first visit engagement to post purchase nurturing.”

Sagittarius operates offices in Kent, London and Ukraine, working with clients including Karndean Flooring, Heritage Bathrooms and Knauf.

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