The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Advertising Sports Marketing Fifa World Cup

FA enlists young fans to announce England's World Cup team

Author

By John McCarthy, Opinion Editor

May 16, 2018 | 3 min read

Several weeks out from the World Cup and the England team has been announced, not by a weathered pundit resting in an armchair but by some of the nation's most passionate fans.

FA

The FA unveils the England team using next gen players and fans

With it being 2018, it is no longer a done thing to fire out a well-worded press release to get a point across. As a result, the FA took to social video to unveil the players who made the cut to play in Russia.

Wieden+Kennedy London and director Dan Emmerson enlisted young fans from across the country to announce the England team. The video was shot on location in Wembley, in addition to towns and cities across the country, and featured players from grassroots teams calling out support for their 23 favourite players.

The work was pushed by the FA on its Facebook, Twitter and YouTube accounts.

Vote for it below in The Drum's creative works.

The Football Association: advert-top-1 by Wieden + Kennedy London

By The Football Association

Overall Rating 4/5

Vote now

Elsewhere in the UK, ITV released its fan video supporting its coverage, urging fans to forget about the highs and lows of the past and focus on the now.

Meanwhile the BBC's campaign is yet to break but it took to social media to announce its World Cup pundit team in a millennial-friendly way that could arguably be traced back to the antics of Italian side Roma.

Advertising Sports Marketing Fifa World Cup

Content created with:

The Football Association

Find out more

Wieden + Kennedy London

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +