Yakult has a launched a new campaign created to celebrate ‘The Science of You’, aimed at nourishing both body and mind.
Created by TLC Marketing, the campaign is running until the end of July on 2.5 million packs of the probiotic dairy product. Customers can claim a free sports or wellbeing session with every promotional pack.
The London based agency delivered the campaign concept including in-store POS, OOH media as well on-pack stickers for the Yakult and Yakult light brands. A campaign microsite has also been designed and built with the ‘Yakult Activities’ portal educating customers through an interactive quiz on what activities can help their body and why.
Reshma Patel, marketing manager at Yakult UK & Ireland, commented: “‘The ‘Science of You’ campaign aims to drive penetration over the summer time, when people are increasingly looking for positive lifestyle choices. The simple mechanic, celebrating wellbeing and the science of the human body, connects the brand with our core values while also helping us deliver on our business objectives.”
Martin Covill, director of business at TLC Marketing, added: "Dr Shirota, the scientist who created Yakult, believed that true health stemmed from both physical fitness and mental wellbeing. The ‘Science of You’ campaign embodies the history and vision of Yakult, but also pays homage to Dr Shirota - honouring his legacy with body and mind orientated rewards."