LG launches microsite to promote three-year partnership with The FA

By Michael Feeley | Founder and chief exec



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May 15, 2018 | 2 min read

Global consumer electronics manufacturer LG Electronics (LG) has launched a new microsite as part of the brand's multi-million sponsorship deal with the FA.

The site - Live The Game - highlights LG’s passion for combining football with technology and was designed, built and written by digital agency Stickyeyes, working in conjunction with LG and the FA.

Live The Game will provide football fans with a range of football focused content including video from commentary legend John Motson, exclusive Emirates FA Cup content and a viewing guide for England fans not traveling to Russia in the summer.

Darren Petersen, head of product marketing and partnerships at LG, said: “As the first official digital screen provider at both Wembley and St George’s Park, we’re excited to bring our leading technological innovation to both fans and players. The site gives us the opportunity to showcase the technology such as LG OLED and Super UHD that fans can experience in their own homes and help take their enjoyment of the big game to the next level.

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"We’ve been massively impressed with Stickyeyes commitment to the project to date and look forward to growing and developing the content on the site as we head towards this summer’s football and beyond.”

Barry Holder, account director at Stickyeyes, said: “We have no shortage of technology and sports fans in the agency so, we’re very proud and excited to be working with such an innovative and well-known brand as LG, especially in supporting their partnership with The FA. The launch of the microsite is just the start of an exciting summer ahead!”

Stickyeyes has offices in Leeds and London.

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