Chowney’s new duties will see her take command of the publisher’s creative studio, harnessing the editorial expertise of titles such as Vogue, GQ and Wired, to create client content.
Reporting directly to UK chief digital officer Simon Gresham Jones Chowney will bring to bear a wealth of experience gleaned from her time as chief content strategist at H+K Strategies, a position which called for oversight of the agency’s content, publishing, data and insight teams.
Since arriving back in 2015 Chowney has worked with a diverse range of clients including Campari, Intel, HSBC Sports, Amazon Web Services and Huawei.
Prior to that Chowney served as head of Things Unlimited, the TMW Unlimited and Nelson Bostock Group joint venture, in addition to a period as head of social and community at TMW.
Conde Nast Britain launched its own branded content studio in 2017, with Aston Martin amongst its first clients.