Digital media company Innity has become the first firm in Asia to join both the Coalition for Better Ads as an associate member granted certification by the Trustworthy Accountability Group (TAG) for Certified Inventory Quality Guidelines (IQG) Seal.
The Coalition for Better Ads is made up of the world’s leading international trade associations, publishers and agency groups aimed at rolling out standards to improve users’ experiences with online advertising.
In addition to joining the coalition, Innity is currently ensuring all ad formats are compliant with the Better Ads Standards, meaning that they are well-targeted, secure and fraud-free for users.
The accreditation was achieved after completion of a review process via an audit by BPA Worldwide, a TAG-approved independent third party. In addition, Innity has also become compliant with the Media Rating Council’s Invalid Traffic (IVT) Detection and Filtration Guidelines.
“When it comes to high impact ads, it is not only about creativity anymore. It is important to ensure that the users’ browsing experience will not be disrupted nor corrupted with ad fraud, at the same time making sure that the context is right. Hence, we are making this decision to invest in both Coalition for Better Ads and Trust Accountability Group,” Phang Chee Leong, CEO and co-founder of Innity commented.
Innity was been ranked as one of the inaugural 'FT 1000 High Growth Companies in Asia Pacific. in 2018 by the Financial Times. The company has a presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with more than 300 staff.