Time Inc MD blames Look magazine closure on digital consumption
Time Inc UK has shuttered glossy high street fashion and celebrity weekly magazine Look.
Time Inc shuts Look
Its final issue will go on sale 29 May. It comes as the company looks at assets sales and closures to make up for a sales deficit in print. There were 300 job cuts planned last year to alleviate these expenses.
Justine Southall, Time Inc UK’s managing director, fashion & beauty, said: “When Look launched in 2007, it was a publishing phenomenon and sold more than 300,000 copies a week at its peak. But Look’s audience behaves very differently today.
"They’re consuming media via screens and accessing numerous digital sources for fashion and celebrity content. Facing these circumstances and a continuing pressure on sales, we have taken the difficult decision to close the brand.
“We will now be focusing even greater efforts and activity on our iconic Marie Claire brand, as we celebrate its very special 30th birthday and new WomanKind initiative championing women and their power to change the world together.”
The title was launched in February 2007. From a reported peak of 300,000 it was down to 57,110 copies a week in 2017.
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