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By John McCarthy, Opinion editor

May 13, 2018 | 1 min read

Vauxhall Motors has unveiled its sponsorship of Sky Cinema and Channel 5 Movies.

The sponsorship, from Mother and MediaCom Beyond Advertising, looked to create playful idents that allow the brand to engage with the Sky Cinema and Channel 5 Movies audience for the rest of 2018.

Vauxhall cars from the ‘SUV family’ of Mokka X, Crossland X and Grandland X, in addition to the Corsa and Insignia are included. The vehicles were put through their paces in everyday British scenarios, but delivering with the drama of a hit film.

Tamas Bator, communication marketing projects manager for Vauxhall Motors, said: “At Vauxhall we’re all about celebrating everyday life in Britain and this campaign honours that and champions the world’s most revered films.

"We’re looking forward to working with Sky Cinema and Channel 5 movies and connecting with an audience that holds film as a big passion point.”

The creative will run across Sky Cinema and Channel 5 movies."

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