By John McCarthy | Media editor

Mother

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Advertising article

May 13, 2018 | 1 min read

Vauxhall Motors has unveiled its sponsorship of Sky Cinema and Channel 5 Movies.

The sponsorship, from Mother and MediaCom Beyond Advertising, looked to create playful idents that allow the brand to engage with the Sky Cinema and Channel 5 Movies audience for the rest of 2018.

Vauxhall cars from the ‘SUV family’ of Mokka X, Crossland X and Grandland X, in addition to the Corsa and Insignia are included. The vehicles were put through their paces in everyday British scenarios, but delivering with the drama of a hit film.

Tamas Bator, communication marketing projects manager for Vauxhall Motors, said: “At Vauxhall we’re all about celebrating everyday life in Britain and this campaign honours that and champions the world’s most revered films.

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"We’re looking forward to working with Sky Cinema and Channel 5 movies and connecting with an audience that holds film as a big passion point.”

The creative will run across Sky Cinema and Channel 5 movies."

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