Cisco to remove ads from YouTube through brand safety concerns
Cisco has made the decision to remove all ads from YouTube to avoid them from featuring 'accidentally' around any unwarned or sensitive content.
Cisco to remove ads from YouTube to avoid ads on sensitive content / Cisco Logo
A Cisco blog by Karen Walker, chief marketing officer, initially stated: "At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards. But we continue to use it as a platform to share our video content."
However, Cisco later changed its previous statement to this: "At Cisco, we would rather not wait for something bad to happen. We are working closely with all of our media partners to ensure that Cisco’s online advertising meets our stringent standards. We only advertise where those standards are met and where we can ensure inappropriate content is not shared."
Walker further wrote about how Cisco was also working to educate its partners and employees.
Google recently removed over 8m spam or pornographic videos from YouTube in 2017 over a three month period
Meanwhile, P&G resumed with ads on YouTube after a year.
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