Suicide is the biggest killer of young people under 35 in the UK with 1659 young people taking their own lives in 2015. TBWA produced numerous adverts for Papyrus that highlighted this harrowing matter.
For it's work on Papyrus, TBWA Manchester won the Grand Prix and took gold in Misc: Charity Advert, Outdoor: 6, 4 or Smaller Sheet Poster, Craft: Art Direction and Craft: Copywriting. They also took gold for MBNA's Expires in Outdoor: Campaign, Print: Financial, Professional, Recruitment or Trade Advert) and Outdoor: 48 or 96 Sheet Poster, as well as winning Creative Agency of the Year.
On the Grand Prix win, Wayne Deakin, executive creative director, Huge and member of the awards judging panel said: "A lot of energy, clever thinking and a sense of addictive fun was in abundance from this years Grand Prix winner. I was surprised and engaged by the work. I don’t know if it’s right to use the term ‘Northern Powerhouse’ but that is what TBWA /Manchester was this year. Well done."
Another big win comes from McCann Manchester and it's work with Aldi's Kevin the Carrot.
Back in 2016, Kevin won the hearts of the nation after starring in Aldi's Christmas advert. Making a return for 2017, a new series of commercials were produced, including the banned alcohol ad,
McCann Manchester won the Chair Award and gold for TV/Cinema: Campaign, TV/Cinema: Commercial over 21 seconds, Craft: Illustration/Animation, Misc: Integrated Campaign and Digital: Online Advert or Campaign, as well as gold for TV/CINEMACommercial Under 21 seconds with 'Like Brands Orange Juice'. Aldi also won Client of the Year.
Chair of the judging panel, Emma Scott-Robinson said: "I love this campaign. It’s funny, charming, silly, touching, feel-good. It’s everything a Christmas campaign should be. It’s spot on story-telling with such a sharp eye for detail -right down to the name of the carrot triplet babies, Jasper, Chantenay and Baby. The creative standards never dropped in all of the various executions, off and online.
"I especially liked the bloopers – lovely bits of content that were given just as much care as the main TV spot. There was a rigour and a real sense of love that shone through this – you can feel the strong partnership between brand and agency has elevated this work."
The Leith Agency won the Radio: Campaign award for its work with The Scottish Government, A9 Mobile Use - Kim & Ian. A series of radio adverts aimed at road users to change the perception that a quick look at your mobile phone, ‘can’t hurt’.
Soul's chief creative and member of the judging panel, Shaun Moran said: "This makes a worthy winner because of how it differs from other radio ads on the subject. Previous ones have used more traditional shock tactics whereas the shock here is delivered in a casual-everyday-message way. The juxtaposition makes it so much more poignant."
Other Gold winners include: BBC Creative - TV/Cinema Commercial Produced for £20k or less; Thompson Brand Partners - Digital: Website; Specsaveers Creative - TV/Cinema: Commercial over 21 seconds; Cheetham Bell - Design: Poster and Chapter - Press: Advert.
The winners were announced at a ceremony in Manchester on May 10. For a full list of the winners, please click here.
The awards will be back for 2019, register your interest now.
Sponsors of these awards are: One Minute Briefs, Become and Chesterfield Group.