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Goal set to Facebook Live stream Street Child World Cup in Russia

Goal is set to stream the 'Street Child World Cup: The Future Depends On You Moscow 2018' through Facebook to its 40 million fans.

The tournament, which lands before the World Cup 2018 in Russia in June, will see the publisher stream matches, and editorial around the event and the children players.

The work looks to change negative perceptions and treatment of children living on the streets when the tournament kicks off on Friday, 11 May.

The publisher hopes it can draw a global audience and raise awareness for Street Child United (SCU) and the children and charities taking part. The event was organised by Russian telecom firm Megafon and in association with Save the Children.

The finals which will be played at the Russian Premier League champion’s, FC Lokomotiv Moscow’s, Sapsan Arena.

James Dickens, global editor-in-chief at Goal, said: “Street Child World Cup: The Future Depends On You Moscow 2018 will be a great event and we’re happy we can amplify the voices of the world’s street children to our global audience through the medium of football.

“We plan to cover the event much like we do with other global competitions, applying the same graphical and editorial treatments we do when covering the biggest players and competitions – in turn, helping to make the children feel like the stars they idolise.”

David Lyons, marketing and communications manager for Street Child United, added: “The Street Child World Cup: The Future Depends On You Moscow 2018 will feature street-connected children from across the world, including England, Brazil, Russia, India, Mexico and many more.

"A key aim for the event is to create a global platform for the young people taking part, and having the event covered by Goal will help us reach millions more people. Goal’s global fan base and treatment of the event, before during and after, will allow the young people taking part to be stars back home as well as on the pitches in Russia.”

The tournament predates the Fifa World Cup where Goal says it will have 23 correspondents on the ground.

It comes after Goal owner Perform Media launched its sports streaming service DAZN in the US after striking a $1bn broadcast deal with Anthony Joshua's promoter Matchroom Boxing.

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